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About Us

About Alpine Plywood

Alpine Plywood has been Wisconsin’s premier supplier of innovative products for the residential and commercial building industries for over 40 years. We strive to be your most valued and trusted supplier partner whose performance you can depend on.

With world class brands, Alpine Plywood offers an incomparable collection of innovative products for residential and commercial interiors. Designers & Architects, Countertop & Casework Fabricators, Builders & Remodelers, General Contractors, Custom Cabinet Shops, Kitchen & Bath Dealers and Homeowners alike, the people of Alpine Plywood are committed to serve you in the best way possible.

Our reputation as an industry leader for over 40 years has allowed us to attract and represent many of the leading building material manufacturers’ products including Wilsonart, Arauco, Timber Products, Formwood, Kitchen Kompact, and Blum to name a few. We support these products with a knowledgeable sales team that works to create demand in the marketplace for our products. Alpine’s outstanding inventory, supported by our delivery system, ensures superior service to our customers.

Our History

Alpine Plywood was incorporated in January 1975 by A.J. Groskopf, Joseph LaBarber and Eric Tamm. The new company had its roots in Lakeside Plywood, which dated back to 1961. In the mid-seventies, our primary market was retail lumber, providing fill-in shipments of softwood plywood items. That market was quite competitive and our path to success was to stand apart from the competition by providing the best service the marketplace had ever known

In 1978, Alpine Plywood became the distributor of Wilsonart® brand high-pressure laminate in Wisconsin. This development fueled our growth and provided entry into many new markets. We continued to assemble an expansive panel product line to meet and anticipate the needs of a growing industrial customer base.

The introduction of Wilsonart Solid Surface in 1991 brought us into the solid surfacing market. In 1998, the addition of Blum® Hardware to our product line was a perfect complement to the hardwood plywood and other panels that we were already taking to our customers. Our facility was expanded twice during this period.

In 2001, we added panel lamination to our menu of services and the market responded eagerly to this new offering. More than fifteen years later, our Laminated Panel Line continues to grow.

Wilsonart brought a new, innovative laminate with 8 designs to the marketplace in 2005 called High Definition, or HD Laminate to which Alpine Plywood is the premier supplier of in Wisconsin.  This product took off across all market segments.

Element Designs, one of Alpine’s specialty products was brought on board in 2007. This product line offered yet another opportunity to meet the needs of our broad customer base with a unique, upscale look.

Wilsonart’s introduction of Quartz in 2015 helped us enter yet another new and growing market. Also in 2015, we brought on our first cabinet line from Kitchen Kompact.

Alpine Plywood still remains family owned and operated by John LaBarber, President, and Laura LaBarber, Executive Vice President. We are a family company, and Alpine Plywood partners with great people who know the value of relationships, respect and integrity. These core values have kept Alpine Plywood strong for over 40 years and will keep us moving forward well into the future.